Introduction to the Consumer Protection Act

The concept of consumer protection is not new to South Africa; the CPA replaces previous legislation, consolidates fragmented consumer protection and follows (and even improves on) international trends

The Act applies when

  • the person purchasing the goods/services is a consumer, and
  • the goods or services are being marketed to a consumer irrespective of whether any purchase is made.

In other words, it is the details of the purchaser (and not the seller) that normally decide if a transaction falls under the CPA or not.

The CPA makes it imperative for businesses to assess ALL forms, contracts, websites, advertising, marketing, packaging, display, signage, sales methodology for compliance and train staff regarding ALL consumer interaction.